Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, ...

Astronomer, a data-operations firm, faced a scandal involving its CEO. To address the situation, the company cleverly ...

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

The real origin of “eat your own dog food” at Microsoft — how Paul Maritz and internal dogfooding shaped a tech industry ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had even stronger Google search ranking volatility ...

I'm a member of Gen Z in metro Detroit. I know more about New York's Zohran Mamdani than Detroit mayoral candidates.

Ryan Reynolds' Maximum Effort marketing firm was behind Gwyneth Paltrow's viral Astronomer ad following the Coldplay kiss cam ...

In part 2 of a two-part series on the influence of TikTok on Retail Media Colin Lewis looks at what Retail Media Networks ...

Happy World Wide Web Day! Every year on August 1, we celebrate the Web, an intricate and revolutionary system that lets more ...

Cross-channel PPC is not a guessing move, it is strategy, technology, and systematic optimisation. When you have the right ...