Expert copywriter Jamie Bailey argues that AI assistants, with their agreeable ways, may even further alienate marketers from those they are trying to reach.

Hulk Hogan made his final Ohio visit in 2023 to promote Real American Beer, now linked to a bid to purchase the iconic ...

Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...

Meet India’s 10 Visionaries of 2025- leaders, innovators & changemakers driving impact across tech, wellness, economy & ...

Precision for Medicine, a biomarker-driven clinical research and development company, recently unveiled its Big Five Fatigue ...

American actress Sydney Sweeney is currently trending after her new American Eagle advertising campaign drew criticism online ...

In a landscape where empowerment and determination drive progress, a remarkable group of women is reshaping the narrativ ...

Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into ...

Younger shoppers prioritize digital tools, online grocery access and responsible sourcing, according to research presented at ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

"Google clicks continue to hold up quite well," Booking Holdings CFO Ewout Steenbergen told financial analysts.

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...