Expert copywriter Jamie Bailey argues that AI assistants, with their agreeable ways, may even further alienate marketers from those they are trying to reach.

Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...

Meet India’s 10 Visionaries of 2025- leaders, innovators & changemakers driving impact across tech, wellness, economy & ...

American actress Sydney Sweeney is currently trending after her new American Eagle advertising campaign drew criticism online ...

Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into ...

As Singapore gears up to mark its 60th birthday next year, adidas is doubling down on what it means to be a local brand. From ...

Younger shoppers prioritize digital tools, online grocery access and responsible sourcing, according to research presented at ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

"Google clicks continue to hold up quite well," Booking Holdings CFO Ewout Steenbergen told financial analysts.

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

The University of New Mexico athletic department announced Tuesday that admission to outdoor track & field events, baseball ...

We speak to Dayforce's product chief, who believes its unified data platform and a tradition of transactional accuracy (from ...