To elevate B2B campaigns on LinkedIn, I always tell our clients first and foremost, your brand tone must be conversational. You have to appeal to the interest of the buyer, but also be someone ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least ...

Standard Chartered has appointed Cheryl Lim as its new global corporate coverage marketing director under the bank’s corporate and investment banking division.

In fact, SlideShare has been called the “Quiet Giant of Content Marketing” because despite having over 60 million visitors per month — most of whom are business professionals — B2B ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

LinkedIn goes big on new AI tools for learning, recruitment, marketing and sales, powered by OpenAI Ingrid Lunden 7:16 AM PDT · October 3, 2023 ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers. LinkedIn is rolling out new ad features to capitalize ...

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