Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

If your campaign aims to generate leads, you should be using LinkedIn lead gen forms (LGF). An LGF is prepopulated with the relevant persons' information from their LinkedIn profiles, so all they have ...

Gen Z and millennial workers prioritize work flexibility—some so much so they’d take a pay cut in order to have hybrid or remote work, a recent LinkedIn survey shows. But these young workers ...

Unilever’s toothpaste brand Closeup is repositioning itself as a beauty brand with a full-scale rebrand targeting Gen Z consumers across South and Southeast Asia. The revamp, developed by ...

“Dave is the right person to lead the Postal Service at this time to ensure this magnificent and historic organization thrives into the future,” Postal Service board chair Amber McReynolds ...

Instacart is launching a new, Gen-Z focused app for group orders of drinks and party snacks, expanding its core delivery business beyond grocery hauls. The new app, Fizz, lets multiple users ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

As Donald Trump marks 100 days in office, they discuss the prospects for young people growing up in an uncertain economy and with deep demographic changes, and why the future depends on Gen Z ...

Expanded flight testing and prototype production of the KAAN may lead to the jet’s first delivery by 2028. Ankara’s homegrown fighter program appears to be gaining momentum. According to the ...

Matthew Brooker is a Bloomberg Opinion columnist covering business and infrastructure. Formerly, he was an editor for Bloomberg News and the South China Morning Post. It’s the prerogative of ...