Several major news outlets including Politico and the Associated Press have rejected unsubstantiated accusations by President ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

Long before R.F.K., Jr., promised to “Make America Healthy Again,” wellness influencers were peddling a seductive promise of purity to the desperately sick.

The study analysed brand-promotion posts by influencers featuring in across Instagram and YouTube between September and ...

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

The creator economy is growing at a rate of 22.5% from 2024 to 2025, with the global creator economy expected to reach $528 ...

With a new president and a new Congress, it’s time to roll up your sleeves and roll out your 2025 advocacy plan.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is ...

President Trump has managed to turn a controversial TikTok ban into a political advantage, framing himself as the savior of the popular video-sharing platform by offering the app a 75-day ...

Welcome to Beauty Run by Robots, a Vogue Business mini-series exploring the role and effects artificial intelligence (AI) ...

We’re producing vastly more information than any of us can possibly consume—artificial intelligence may be the key to ...