Have ad hoc (or regular ... business you keep track, and your LinkedIn actions should be exactly the same. Make a simple spreadsheet where you log your follower count, post reach, and engagement ...

It also goes beyond sponsored content ads; one of my team members spotted some conversation ad examples ... used to have follower lookalike targeting. As more influencers come to LinkedIn, it ...

Staring at that blank LinkedIn post creator ... Here are some ideas for you to implement next week. This could mark a follower milestone, a special date, or just because you feel like it.

LinkedIn has also shared some ad design tips, noting that vertical-aligned ads perform best. LinkedIn says that marketers should also design their ads with “divided attention” in mind ...

Learn More Following in the footsteps of Meta, LinkedIn has announced a generative AI tool to help automate the writing part of ad campaigns housed on the professional network. Dubbed AI Copy ...

Most of these options have been available for some time, so nothing major was announced at the event, with LinkedIn more looking to enhance its existing video ad offerings to align with usage trends.

leadership and business advice will be the first topics to be covered LinkedIn has announced some changes to its ad revenues with the rebrand of Wire Program to LinkedIn BrandLink, which it says ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...