Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of engagement. Her updates regularly ...

Without a clear strategy for why you're posting on each platform, you may find your messaging diluted, misaligned or even ...

LinkedIn is a great communication tool for business professionals that informs, provides opportunities, and fosters ...

Sponsored content and sponsored messaging campaigns: 300,000+ audience members Text ad campaigns: 60,000-400,000 LinkedIn members Those recommendations ensure a balance between reach and specificity, ...

Once you have your goals, you need to track the right metrics to measure your progress. On LinkedIn, some key metrics to track include engagement rate, click-through rate, and follower growth.

Increase employee engagement with LinkedIn’s “My Company” tab. If your company has more than 200 employees, you can use this feature to share organic posts and curated content created by ...

LinkedIn reported an average 6.1% conversion rate among its sponsored content user base, compared to 2.58% for B2B Google Ads. In a side-by-side comparison, CPL was $90 on LinkedIn and $125 on Google.

LinkedIn also offers a premium service, which starts at $29.99 monthly, offering the ability to email contacts directly without linking in, access to video courses and a wider access to recruiters.