11. Utilize Social Media To Advertise Your Brand LinkedIn, Twitter and Glassdoor are great ways to keep favorable talent in the loop and give insight into your employer brand.

And the benefits are undeniable. The same LinkedIn research shows that a solid employer brand can reduce turnover by 28%, cut hiring costs by 50%, and attract 50% more qualified candidates.

The Employer Brand Leaders of the Year for 2018 were recently announced at a ceremony in Prague at the International Employer Branding Summit, part of World Employer Branding Day 2018, an employer ...