11. Utilize Social Media To Advertise Your Brand LinkedIn, Twitter and Glassdoor are great ways to keep favorable talent in the loop and give insight into your employer brand.

Since LinkedIn is your opportunity to present yourself professionally as a representative of your current employer, they should want you to have a complete and optimized profile.

And the benefits are undeniable. The same LinkedIn research shows that a solid employer brand can reduce turnover by 28%, cut hiring costs by 50%, and attract 50% more qualified candidates.