When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted ...

Innovation is a constant. The most successful brands in 2025 are those who don’t stop at what works—they scale it. Excelling ...

Paridhi Bhatiya has been appointed as National Content Creative & Strategy Head at Pepper Content. She shared the news of her ...

One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

The marketing world is undergoing a seismic transformation. As generative artificial intelligence (gen AI) matures from a ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Is agentic AI accelerating mediocrity? Plenty of folks on LinkedIn seem to think so. Related: The 400th journalist A growing chorus of academics, tech workers, and digital culture watchers are ...

Greg Zayadi, president of Rennie & Associates Realty Ltd., said the size of the company’s home office team is being reduced ...

Freelancing has rapidly become a popular career choice, offering freedom, flexibility, and the ability to work on projects that align with personal passions and interests. Whether you’re a seasoned ...