Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

View all. For example, LinkedIn claims that its platform is home to 61 million “senior-level” influencers, but there’s little mention of how to leverage influencer marketing on LinkedIn. I ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I’m ...

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. Half of the top 10 jobs posted on the platform are in the ...

Effectively optimized and well-distributed content helps our target customers find us. In other words, content marketing appeals to the “hand-raisers.” Those are the customers who are actively ...

Looking to start a career in social media marketing?It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone.With more ...

Example of social media marketing on LinkedIn. The opposite of digital marketing is traditional marketing, which consists of mass advertising strategies across radio, television, and print media.

Content marketing is the term used to describe the different types of content you can develop to deploy in your digital marketing campaigns. Content marketing can take many forms, including blogs ...

LinkedIn has some positive news for marketers — marketing jobs are in high demand. And here are a few specific roles that are hiring. Early 2020 was rough for marketers. Remember the doom and ...