MakeMyTrip has raised $3.1 billion through a combination of convertible notes and a primary share offering in a landmark deal ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

Microsoft acquired LinkedIn in 2016 for $26.2 billion, one of the largest tech acquisitions in history. Find out what ...

LinkedIn Ads works with an Insight Tag ... I recommend tracking your cost per conversion, conversion rate and return on ad spend (ROAS). You can access all of this data in each advertising ...

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

With the explosion in AI, intent-driven LLM chats, advanced CDPs, and ad-targeting technologies, marketers are pouring budgets into data platforms, campaign targeting, and paid media. Yet the final ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Intent Amplify® aligns sales and marketing with data-driven ABM strategies, targeting high-value accounts through ...

Demand for scalable, data-led solutions has driven a 20% increase in performance-related deals and a 196% rise in median ...

AI-powered copywriting scales content creation, enhances SEO, and personalizes messaging for B2B brands. Intent Amplify® blends AI with human expertise to drive engagement and ROI ...

In the digital age, content creators and marketers need to rapidly produce high-quality visual content and advertising ...