3. Video ads testing. LinkedIn has introduced more functionality for video ads in the past year-plus. This has been a win-win for the platform and its advertisers.

First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn’s First Impression Ads are a full-screen, vertical video format for single-day ...

First Impression Ads: A full-screen, vertical video ad format designed for single-day campaigns. It reserves the first ad slot a user sees, targeting specific professional segments.

INFLUENCE, a new Singapore-based strategic B2B influencer marketing consultancy, has officially launched to help brands drive business impact and build visibility in competitive sectors through ...

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging s… ...

What Playable Ads Bring to the Table. 1: Campaign performance boost. Interactive ads spark curiosity and increase time spent with your brand. They’re the natural evolution of video ads: viewers don’t ...

Key Points. Momentum, operator of the UAE's national lottery, has posted job ads for online casino and sports betting roles, signaling a possible move into iGaming.

Immersive ads need to be seamlessly integrated into the game world to ensure they feel natural and non-intrusive. Tiny Tower has a loyal and active player base, while the metrics in the testing phase ...

Discover how LinkedIn’s CTV Ads deliver 4.3x better reach and 1.4x cost efficiency for B2B marketers while driving full-funnel impact with key results.

The City Council unanimously agreed to spend $280,700 on printing and mailing ballots to voters for Frederick’s upcoming mayoral and council elections.

It was 160 years ago that enslaved people in Galveston, Texas, learned they had been freed — after Civil War's end and two years after President Abraham Lincoln’s Emancipation Proclamation.

The latest international Tata Consultancy Services Ltd news and views from Reuters - one of the world's largest news agencies ...