LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualif ...

As noted, LinkedIn initially launched Premium Company Pages in limited testing last April, before an expanded roll out in June. LinkedIn’s Premium Company Pages include custom C ...

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency.

As LinkedIn doubles down on video functionality, the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics ...

How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? It all begins with identifying the LinkedIn ...