The banner ad may be about to die, and the full-screen format might kill it. The first banner ad was actually quite successful, with over 40% clickthrough rates.

Liftoff said in a new report that old school banner ads are 120 percent more effective than video ads. But the hype around video persists.

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

The banner ad might seem like an artifact of the early Internet era that will inevitably die out. But its functionality is the key to the future of business. BY ADAM VACCARO, STAFF WRITER, INC.

Here are five ways your company can achieve PEAR. 1. Design banner ads that reflect your brand and keep your message consistent If a single banner placement brings a .3% click-through rate, don't ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent wayto get company names and messages in front of the masses ...