LinkedIn continues to grow, with the platform recently reporting that it’s now up to 1.2 billion members worldwide. And with the professional social network also seeing record levels of engagement, it ...

LinkedIn isn’t just a digital resume—it’s a powerful B2B marketing engine. Learn how to turn connections into conversions.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

As you may already know, the best business marketing solutions are found online via social media, and they are often free or close to it. Furthermore, 80% of B2B leads sourced from social media come ...

Jessica McGreal lists the companies that shine on the world’s largest professional networkHailed as the most effective social media network for B2B brands – according to B2B Marketing’s latest Social ...

Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: ...

To understand the financial efficiency of your efforts, calculate your customer acquisition cost (CAC) by adding up all of your direct marketing and sales expenses (e.g., LinkedIn ad spend, lead ...

And B2B isn’t far behind—taking a cue from B2C’s playbook, B2B brands are tapping into the power of social media and influencer marketing to meet people where they’re most active online.