Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead. LinkedIn is ending lookalike audiences on February 29. LinkedIn suggests using ...

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use ...

Social media platform Snapchat’s parent company Snap has appointed a former Linkedin leader to be its head of agency for ...

"We're thrilled to be integrating with LinkedIn's Audience Insights API," said Yariv Drori, Chief Strategy Officer at Multiview. "Our clients have seen tremendous results from our LinkedIn advertising ...

CEO of Judi Hays, Inc., LinkedIn marketing strategist and author of Elevate, Expand, Engage - A Refreshing Approach to Winning on LinkedIn. If LinkedIn were a business networking event, would you be ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

We’ve updated this guide with information on LinkedIn’s new analytics and company attribution. Using LinkedIn personally is ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

Snap has appointed Clare Rudduck head of agency for Australia and New Zealand (ANZ). Ruddock, former head of enterprise ...

Group Black is repositioning to address a wider audience with the launch of a new venture, Portrait Media Group.