LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads ...

Both are built on advanced GPT models, said Tomer Cohen, LinkedIn’s chief product officer. LinkedIn is using GPT-4 for personalized profiles, with GPT-3.5 for job descriptions.

LinkedIn’s newly introduced First Impression Ads give marketers exclusive access to the first ad impression a professional sees each day - a feature designed for high-impact single-day campaigns.

LinkedIn has some built-in advantages – B2B-focused data and the business mindset of its audiences are the biggest – over Google and Meta, which have made plenty of B2B strides in their own right.

Microsoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU online content rules, the social media platform said ...

LinkedIn faces EU scrutiny over mandatory changes on targeted ads “LinkedIn should rely on consent for all personalised ads not only a part of it,” Felix Mikolasch told Euractiv.