We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on ...

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

All reporting in one place: Marketers can now see LinkedIn ad performance alongside all other channels in Campaign Manager. This includes both desktop and mobile traffic in cross-device reports.