LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

LinkedIn, the social platform where people look for and talk about work, may be less visible in Microsoft’s earnings compared ...

LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

CNBC interviewed career experts about their opinions on “open to work” feature on LinkedIn, and if it helps or hurts job ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

Shirofune, providers of a digital advertising automation management tool, has integrated LinkedIn Ads into its platform, enabling companies to manage their LinkedIn ad campaigns alongside other major ...

The profile, launched Wednesday, is targeting individual WPP employees through posts and pushing them towards Terri & Sandy’s career page.

Wavemaker Singapore managing director Zachary Lim (pictured) has stepped down from the role. As managing director, Lim was ...

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately ...

The solution? Combining Google Ads and LinkedIn Ads. These are two of the most effective B2B advertising channels and while they both have their strengths, they complement each other exceptionally ...

The campaign started with the Marion Ette puppet — which was purchased on eBay for an unknown price — and spiraled down a well of social accounts, identity creation and backstory to ultimately ...