The campaign started with the Marion Ette puppet — which was purchased on eBay for an unknown price — and spiraled down a well of social accounts, identity creation and backstory to ultimately ...

Meta Platforms posted robust earnings, surpassing expectations due to gains in AI-driven advertising, despite challenges with ...

LinkedIn, the social platform where people look for and talk about work, may be less visible in Microsoft’s earnings compared ...

Shirofune, providers of a digital advertising automation management tool, has integrated LinkedIn Ads into its platform, enabling companies to manage their LinkedIn ad campaigns alongside other major ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.