LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr ...

In today's high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 90% of B2B marketers in India ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

Two-thirds say if they don’t invest in video, they’ll lose out to competitorsStrong advocacy and influence will earn buyer ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

The IPA, D&AD and Cannes Lions have responded to an open letter published in Campaign addressed to them asking for ...