According to LinkedIn, C-suite leaders have increased their posts by 9% year over year on the platform, resulting in a notable 37% uptick in post engagement. (Disclosure: I teach marketing and ...

Whether the employee in question is an expert influencer or a brand ambassador, their process often includes long-form LinkedIn posts, short-form video content and personalized thought leadership.

LinkedIn, A Microsoft company, announced Monday the release of Dynamic Ads in Campaign Manager, the company’s newly revised ad management tool. Businesses running the Dynamic Ads native ad ...