Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...

Search Engine Land » PPC » 7 LinkedIn Ad settings and tactics you didn ... and English must be the audience language. This brand lift test works like this: a user is served an impression ...

In trying to help marketers make the most of video, the social-media platform is rolling out new ad ... as brand awareness, engagement, website conversions, and video views. Finally, LinkedIn ...

leadership and business advice will be the first topics to be covered LinkedIn has announced some changes to its ad revenues with the rebrand of Wire Program to LinkedIn BrandLink, which it says ...

When marketers couple this with video, which 68% of B2B marketers believe most effectively reaches and influences members of the buyer group, brand recall increases. LinkedIn is doubling its ...