As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Hold onto your cowboy hats and break out those bootcut jeans ... in men’s, women’s, and unisex sizes (XS to XL). The pièce de résistance? The reimagined Levi’s logo that now reads ...

You could be sitting on a fashion fortune. Levi’s owners are checking the tags of their jeans after it was revealed that some of the company’s vintage garments are worth a whopping $33,000.

That’s a lot of history to cover ... “She wore only Levi’s 501 jeans despite being ridiculed by other women who told her she’d never marry or have children [and] wrote a poem called ...

Springsteen on the cover of Born in the U.S.A—but on the occasion of its sesquicentennial, it still feels startlingly relevant, the standard by which all other jeans are judged. Levi's Amazon ...

At that time, we were seeing a micro-trend of women who were huge fans of vintage Levi’s and who were buying their jeans a couple of sizes bigger and then really tailoring them to fit their bodies.

She had worn their jeans when she was a member of Destiny’s Child in the early 2000s, making Levi ... the history of the company, which was founded in 1853, with the focus shifted to women.

both parties hope to promote women at the helm of business and fashion. Beyoncé is letting all of us be her “Levii’s” Jeans. The singer revealed her new “Reiimagine” campaign with Levi ...