That’s a lot of history to cover ... “She wore only Levi’s 501 jeans despite being ridiculed by other women who told her she’d never marry or have children [and] wrote a poem called ...

Springsteen on the cover of Born in the U.S.A—but on the occasion of its sesquicentennial, it still feels startlingly relevant, the standard by which all other jeans are judged. Levi's Amazon ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

At that time, we were seeing a micro-trend of women who were huge fans of vintage Levi’s and who were buying their jeans a couple of sizes bigger and then really tailoring them to fit their bodies.