Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean ...

(WYTV)- A German immigrant named Levi Strauss founded his company ... such as miners, in 1873. They weren’t called jeans but ...

The Levi's® brand continues to push the boundaries of style and culture with its latest campaign, 'Easy in Levi's®'.

Levi Strauss patented the “blueprint for the blue jean” — the design that would become the 501 — back in 1873, and at the ... them on the lower end of the jeans-price scale, where you ...

Now through March 31, tons of bestselling Levi’s jeans are up to 40 percent off at the e-tailer. Craving a classic, straight-leg style? Try Levi’s iconic 501 jeans, famously worn by stars like ...

Levi Strauss & Co. CEO Michelle Gass is ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.

most-stood-behind jeans, the Levi’s Ribcage. Turns out it’s Jill Guenza, who is the Global VP of Women’s Design at Levi’s. Below she shares the vintage styles that inspired the cut and ...