A viral post claiming that the logo for the Levi's brand of jean represents a slave being torn apart by horses likely refers to a speech ostensibly delivered by William Lynch on the bank of the ...

Beyoncé is continuing her relationship with Levi’s with a limited-edition T-shirt collection paying tribute to her album “Cowboy Carter,” which she is currently touring. The T-shirts add an ...

What a designer might think of as an unnecessary besmirchment of a beautiful logo, a trademark attorney might consider the most indispensable element. In the case of the Levi’s logo, though ...

LEVI’S is renowned for its blue denim jeans and the clothing company's logo is recognizable all over the world. The iconic batwing was designed by Walter Landor in 1967 and has been used in the ...

Between the 1950s and 1980s, Levi’s, formally known as “Levi Strauss & Co.,” used its “Big E” logo to emphasize the word Levi’s, which is written in white capital letters on a red ...