Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

Discover unbeatable style with premium picks from Calvin Klein, Levi’s, and Jack & Jones during Myntra’s End of Reason Sale—8 ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

The Levi’s logo is two horses strapped to a pair of jeans, unable to rip them apart. Photo by Brad Lanphear for Gear Patrol So now, as an homage to the company’s legacy, all Levi’s fits are denoted by ...

Jeans made by the brand between 1949 and ... formally known as “Levi Strauss & Co.,” used its “Big E” logo to emphasize the word Levi’s, which is written in white capital letters on ...

Beyoncé is continuing her relationship with Levi's with a limited-edition T-shirt collection paying tribute to her album "Cowboy Carter," which she is currently touring. The T-shirts add an extra ...

Beyoncé x Levi Jeans is dropping a new line of Graphic Tees. Beyoncé is continuing her collaboration with Levi’s. The singer and clothing wear company are offering a limited-edition collection ...

most-stood-behind jeans, the Levi’s Ribcage. Turns out it’s Jill Guenza, who is the Global VP of Women’s Design at Levi’s. Below she shares the vintage styles that inspired the cut and ...

That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions, originated from basic necessity – to be recognisable to illiterate clientele. How can this ...

The T-shirts add an extra “i” to the name Levi’s in reference to the song “Levii’s Jeans” featuring Post Malone off the album, which earned three Grammy Awards this year, including ...