Levi Strauss & Co., making jeans since the 1850s, intuitively knew the baggy fit would catch on with younger shoppers, new to its dungarees. But it took technology to help the company see the ...

A pair of Levi’s jeans from the 1880s has sold at an auction in a small town in New Mexico for more than $87,000. The jeans – found in an abandoned mine by a “denim archaeologist” – were ...

A pair of Levi’s jeans from the gold rush era still speckled with candle wax sold at an auction in New Mexico this month for $76,000. Instagram / Golden State Vintage A label printed on the ...

My tenure at Levi’s began as an assistant marketing manager in 1999, a few months after my thirtieth birthday. As the years passed, I saw the company through every trend. I was the marketing ...

Levi’s now has nearly 2,300 stores across the world, including 244 in the United States. Last year, it had a record number of store openings: 105.