“Helvetica is like water,” says a recent video about the most popular typeface in the world. The 62-year-old font family, with its sans-serif shapes and clean corners, is ubiquitous. It is ...

Photo: Joe Pugliese. There's something wrong with the cover of Chip Kidd's new book, Go: A Kidd's Guide to Graphic Design.The word GO, in block letters, sits smack in the middle of a bright red ...