When Lens first debuted at I/O 2017, it did so with a logo styled after a traditional camera, but this design was replaced by a rounded square with two circles before the app’s launch.

Meta’s logo isn’t exactly fresh in the corporate world “My colleagues already tease me because another company logo in our field uses the infinity symbol,” Cecilia wrote.

The shape of Meta's logo is different from Dfinity's traditional infinity sign, and Meta's logo is most often blue, unlike Dfinity's multicolored trademark, Breyer said.

It registered a federal trademark for its infinity-symbol logo in 2018. Meta, Dfinity, and Dfinity's attorney did not immediately respond to requests for comment.