If Legoland and Johor Bahru can successfully implement this strategy, it could become a remarkable success story in the realms of tourism and national development.

LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative.

Over the 25 years since Legoland came to North County, it has been instrumental in the city's growth. According to Visit Carlsbad, the city draws around 4 million visitors a year.