Beautiful football kits are a serious business, and there are plenty which have been released around the world this season ...

On Thursday, eight months in advance of its first game, the Dodgers' California League team finally revealed its name: the ...

WIRED went to Brazil for YouTube’s first live NFL broadcast. It was helmed by the platform’s biggest influencers as the ...

The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys.

Experienced by Kimatni D. Rawlins I applaud and revere organizations that commit financial resources, economic energy, and ...

In the second of a mini-series on sports marketing strategy within our Agency Advice series, we ask marketers what smart ...

Before Brett Berard ever laced up skates, the family kitchen in East Greenwich, Rhode Island was his first rink. As ...

Only half of the current 32 National Football League teams retain their original nicknames and cities as we dive into the ...

Midweek cup action continues across Europe, headlined by the first round of league phase fixtures in the UEFA Europa League ...

Theo Walcott has revised his Premier League top-four prediction following Arsenal’s 1-1 draw with Manchester City, backing his former club to finish second in the table.

All the football updates as Arsenal equalise in stoppage time to draw with Manchester City at London’s Emirates Stadium.