It may stun some to learn how many businesses struggle with, or have yet to update, their digital lead generation and management strategies. A survey of 750 decision-makers in the U.K. revealed ...

Using a lead management framework built on the Tray Platform provides your team with control and visibility into every possible aspect of your lead funnel. You can quite literally measure your ...

The funnel's clearly defined stage gates (MQL, SQL, SAL, etc.) give marketing the basis to collaborate with sales on lead management. The funnel makes it easy to snapshot the health of the end-to ...

Wrapping Up No matter how many new CRMs and sales tools are launched every year, the basics of lead management remain the same: Track what your customers do. Score them carefully.

The sales funnel transforms sales management into a numbers game that can be monitored and managed. It gives you a manage-by-the numbers system for controlling the use of business development time.

Read on so you can: Learn what a lead magnet is. Get inspired by 25 lead magnet ideas and examples. Understand what you’ll need in order to create lead magnets for your business. With these tips ...

In fact, lead leakage is one of the most costly sales and marketing issues. Plugging the holes in your sales funnel to stop such loss is critical to successful lead management. Research shows that ...

Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management There are several challenges sales teams face throughout the various stages of the funnel process, including the need… ...

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.