LeBron James’s clarification on why he signed with Nike brings to the table brings to the table Windhorst’s own reporting about James’s negotiations with sneaker giants Nike, Adidas ...

After those comments by James, ESPN’s Brian Windhorst spoke about how LeBron actually did want to be the face of the league when he chose No. 23 and signed with Nike because of Michael Jordan ...

In the spring of 2003, LeBron James stood at a crossroads, an important decision that would shape his financial future. The Prodigy from Akron, Ohio, was the prize piece of a high-stakes bidding ...

Nike will pay tribute to Deion Sanders’ Diamond Turf line with the help of LeBron James. This is the first instance of a collaboration between the two GOATs since the NBA All-Star Game just a ...

In 2015, James signed a historic lifetime contract with Nike worth approximately $1 billion. The Nike LeBron signature line has had 22 installments and spun off multiple other lines, even ...