LeBron James’s clarification on why he signed with Nike brings to the table brings to the table Windhorst’s own reporting about James’s negotiations with sneaker giants Nike, Adidas ...

After those comments by James, ESPN’s Brian Windhorst spoke about how LeBron actually did want to be the face of the league when he chose No. 23 and signed with Nike because of Michael Jordan ...

Brian Windhorst on Lebron James "He chose to wear 23. He also said I never asked to be the face of the league. Of course he asked to be the face of the league. He signed a $90 million Nike contract.

Nike will pay tribute to Deion Sanders’ Diamond Turf line with the help of LeBron James. This is the first instance of a collaboration between the two GOATs since the NBA All-Star Game just a ...