This deal includes a full line of basketball shoes and sports clothing ... grow among athletes and young people. LeBron worked with Coca-Cola for 17 years and was known for promoting Sprite ...

LeBron James is one of the most successful basketball players in NBA history, but his earnings go far beyond the court. Over ...

Wolves fans have noticed a new symbol on Anthony Edwards' wrist this season, one that continues to hold extra-special meaning ...

Less than two years ago, LeBron went from saying his dream was to play alongside his son to praying for his survival after Bronny suffered a cardiac arrest during a basketball practice at USC ...

Savannah James was an emotional mama this weekend for Bryce James' prom night, and rightfully so because time has gone by way ...

Bronny followed in his father's footsteps by always wearing Nike on and off the court, even partnering with the brand long before entering the NBA. However, Bryce is using his las ...

Each NBA team has its hits and misses while selecting within the lottery. Here are all 30 NBA teams’ worst lottery selections ...

It has been a big year for Australians in the NBA, with Dyson Daniels taking out the league’s Most Improved Player award ...

Ah, prom. The dresses! The flowers! The ... celebrities?! See how these A-list teens brought their red carpet style to the ...

The saddle on these shoes gives an extra layer of stability and comfort. The placement of the zoom units is spot on.” LeBron is still one of the most popular basketball stars in the world ...

If you’re worried about the possibility of LeBron retiring from basketball, the good news is you can hoop like King James any time with his signature Nike sneakers. The NBA legend's shoes run ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. A new markdown at Nike is making it easier than ever ...