There are a few steps that should be followed in order to develop an impactful marketing plan that can guide your team to success with marketing your law firm. 1. Perform a Situation Analysis ...

A marketing plan helps you create a vision for the future. In the end, your business will be driven by your vision — and the process of developing that vision is critical to your business success.

A strategic law firm marketing plan will provide a blueprint for the firm’s future growth. It will identify which areas the firm wants to grow and address how to streamline the process ...

Law firms do—and should—bear the responsibility of efficiently managing a lateral attorney's effective integration into a new law firm. Marketing and business development teams write thorough ...

Many law firms invest 10-25% of the average case value into acquiring clients. So, if your average case value is $5,000, investing, let’s say, 15% in marketing would be $750 per case.

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions ...

One of the best ways to make improvements when marketing a firm is to outsource when necessary. For example, SEO is a very time-consuming, slow-moving strategy.

Why Law Firms Need Legal Web Content According to the Legal Technology Resource Center’s ABA 2020 Legal Technology Survey Report, less than half of all law firms actually have a marketing budget.