How to Effectively Leverage Your Firm History in Your Law Firm Marketing Materials by: Stefanie M. Marrone of Stefanie Marrone Consulting Tuesday, January 16, 2024 ...

What’s the one word law firms should avoid using in their marketing materials? “Boasts.” This term often carries a self-aggrandizing tone, which may alienate prospective clients.

This checklist, if followed, will assure your law firm is well-positioned for success with online marketing. The five parts are: A well-designed, informative law firm website ...

Many law firms invest 10-25% of the average case value into acquiring clients. So, if your average case value is $5,000, investing, let’s say, 15% in marketing would be $750 per case.

A modified marketing audit can help you prioritize your time and spend. Your firm has changed: Maybe you merged with another firm, opened a new location or added a large new practice area.

Your law firm's needs should match with what the agency offers. To discover their proficiency, do your due diligence and vet their credentials.

If you decide to promote services your firm is not currently qualified to perform, your advertising and marketing materials should explain how your firm will access the resources to perform these ...

Energy law specialist sees dramatic improvements in proposal creation and client development through Litera's Foundation ...

News AI-Powered Legal Marketing Startup FirmPilot Announces $4.7 Million in New Funding The new funding, primarily from Thomson Reuters Ventures and HubSpot Ventures, follows a $5 million series A ...

Cordell & Cordell, the Nation’s Largest Family Law Firm*, Appoints Chris X. Moloney as Chief Marketing Officer and Chief Digital Officer Provided by GlobeNewswire Jul 21, 2025, 7:00:00 AM ...

To be fair to the partners, law firm marketing is a whole different beast today than when they were associates. Traditionally, marketing departments weren't devising branding campaigns or initiatives.