Microsoft purchased ad space on the Las Vegas Sphere to promote the Xbox brand and Sony paid to promote the recent launch of Spider-Man 2. The companies may have paid top dollar for their promos.

Wynn Las Vegas Preps New Show ‘Awakening’ on Glass Stage in Custom 360-Degree Theater. Anthony Hopkins provides narration for the stage production, which includes an Emmy and Tony Award ...

And within days after Xbox took over the Las Vegas Sphere, it was PlayStation’s turn. Focusing solely on its release of Marvel’s Spider-Man 2 , the ad shows the Spider-Men in the game, Peter ...

Vegas may be known for its over-the-top lavish casinos, spas, resorts, and nightclubs, but there’s so much more to do in Las ...

Microsoft and Sony have both spent thousands of dollars this week in marketing campaigns at The Sphere in Las Vegas. The $2.3 billion attraction has been lighting up social media for weeks now ...

Sony and Microsoft have taken PlayStation and Xbox marketing activities up a notch, duking it out at the Las Vegas Sphere last week. The massive entertainment venue is wrapped in LED screens, with ...

Shared by Xbox's Jeff Rubenstein on Twitter (X), Microsoft demonstrated an impressive installation at the Las Vegas Sphere. The Sphere is a huge 18,000 spherical arena that houses over a million ...

A feast for the senses is probably no gamble at Sphere. Don’t be distracted by the mesmerizing viral series of exteriors blasting out breathtaking, 360-degree high-resolution visuals ...