I got dress coded for being too cute at Starbucks — was told to wear ‘full shirt’ By . Emily Lefroy. Published Dec. 27, 2022. Updated Dec. 27, 2022, 5:56 p.m. ET.

Cute began being marketed to American adults in the 1950s, notes Isabelle Galleymore, a poet and consultant for the exhibition. American women, then newly equipped with jobs and disposable income ...