Lamborghini’s Ad Personam division was tasked with making a one-off Urus unlike any other. Complementing the wild exterior are several custom interior touches. The Lamborghini Urus has become a ...

The highlight, however, was the cars, two of which (the LP640 and LP560-4) featured a stunning new matte blue color offered as a part of Lamborghini’s Ad Personam personalization program.

Opera Unica (translating to 'unique piece of design') is the name Lamborghini gives to one-off creations built to showcase the extraordinary customization options available through the Ad Personam ...

realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.