LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

"I'm just happier they're cheaper than LOL Dolls and not a screen. Win-win!" said Los Angeles mom Meredith Gordon-Hochberg, whose daughter Margaux, 10, is a self-proclaimed fidget toy expert.

What's your take on the debate about kids sharing toys at the park? "We don’t take toys to the park because of that reason.” Soak up Summer With a Waterproof Phone Pouch, $10 Sandals, More ...

Kidults, who tend to spend more on toys, have a great fondness for cartoons, superheroes and collectibles that remind them of their childhoods.

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are ...

The tagline for LOL is: "If the game is boring, you are boring!" I bet every developer would like to put the responsibility for making their games fun on the shoulders of the player. It's true ...

LOL Surprise toys are topping wish lists, but they’re also creating a huge amount of non-recyclable plastic waste. 1 weather alerts 1 closings/delays. Watch Now.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

(CNN) -- LOL Surprise! It might sound like a text you'd get before receiving shocking news, but it's actually the name of one of the hottest toys. The intricate kits filled with tiny plastic ...