Create movie magic this holiday season with the LOL Surprise! OMG Movie Magic Studios set -- complete with over 70 surprises enclosed inside and 12 dolls to film movies with.

This play set is more than 50% off and features 40+ entertaining surprises. You’ll get two dolls — a L.O.L. Surprise Doll and a Boy Doll — along with a whole Clubhouse.

Check out some of our favorite LOL Surprise doll picks from today’s Amazon sale. LOL Surprise 707 MC Swag Doll with 7 Surprises in Paper Ball — $4.99, originally $19.99 ...

The CEO’s dedication to his vision paid off, as his OMG designs won Doll of the Year at the annual Toy Industry Awards in 2020. At the same time, LOL Surprise won Toy of the Year for the third ...