Each layer comes with its own surprise, and inside the ball, there’s a small, wide-eyed plastic doll. The toys range in price from $6.99 for L.O.L Surprise! Lil Sisters to $12.99 for L.O.L ...

Parents are not LOLing about the surprise between male LOL Surprise! dolls’ legs. Angry moms and dads are furious over the male toys’ very anatomically correct genitals, reports The Sun… ...

Rapper Clifford ‘T.I.” Harris and singer-songwriter Tameka “Tiny” Harris contend MGA took its inspiration from their OMG Girlz group and is infringing on their copyrights.

LOL Surprise now accounts for seven of the top 10 toys in the United States, according to NPD, and it was the top toy in October. A set of LOL Surprise dolls from the Under Wraps series. Getty ...

Last year, M.G.A.E. reports, the company made more than $4 billion from L.O.L. Surprise! doll retail sales. It’s expecting to rake in $5 billion in 2019, not including revenue from licensing deals.