The CEO’s dedication to his vision paid off, as his OMG designs won Doll of the Year at the annual Toy Industry Awards in 2020. At the same time, LOL Surprise won Toy of the Year for the third ...

LOL Surprise OMG Diva Family — $43.99, originally $66.99 This gift set may be the biggest surprise LOL Doll lovers have seen yet, with this unique DIY jewelry-making kit.

Toy conglomerate MGA Entertainment lost a lawsuit alleging its popular L.O.L. Surprise! O.M.G. line of dolls infringed on the intellectual property rights of teen pop group OMG Girlz.

Rapper Clifford ‘T.I.” Harris and singer-songwriter Tameka “Tiny” Harris contend MGA took its inspiration from their OMG Girlz group and is infringing on their copyrights.

Create movie magic this holiday season with the LOL Surprise! OMG Movie Magic Studios set -- complete with over 70 surprises enclosed inside and 12 dolls to film movies with.