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Not long after the LOL Surprise line debuted, it became America’s No. 1 toy for most of 2017. The next year, MGA planned to double sales by releasing new higher-priced versions throughout the ...
Toy conglomerate MGA Entertainment lost a lawsuit alleging its popular L.O.L. Surprise! O.M.G. line of dolls infringed on the intellectual property rights of teen pop group OMG Girlz.
It also claimed OMG Girlz disbanded in 2015, so there was “no likelihood of confusion that the OMG Girlz sponsored or are associated with L.O.L. Surprise!” T.I. and Tiny File Counterclaim, Feb ...