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Toy whiz Isaac Larian tapped into the unboxing phenomenon that is sweeping YouTube with the hottest new craze in the collectible doll world with L.O.L. Surprise! As of March, these dolls ranked No ...

MGA, which also is behind Bratz dolls, is keeping the franchise hot by adding new versions of its LOL Surprise doll every few months. They range in price from $10 or less for a single doll, ...